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New Sponsor for Triathlon World Championship Series

International shipping company Rock-It Cargo has signed on as a major sponsor of the International Triathlon World Championship Series.

International Triathlon World Championship Series

International Triathlon World Championship Series

As part of the deal, which has been brokered by the International Triathlon Union’s (ITU) organisational and marketing partner Upsolut Event GmbH, Rock-It-Cargo will serve as the official transport logistic service of the series.

Marisol Casado, ITU president and International Olympic Committee (IOC) member, said of the deal: “It is our great pleasure to have partnerships with such a professional logistic partner. Rock-It Cargo has a great reputation in the concert touring industry and we are delighted to tie in with them on the Series events worldwide.”

Andreas Mattick, managing director, Rock-it Cargo Germany GmbH, added: “Similar to the needs of a triathlon athlete, a sport logistics provider also requires persistence, focus, a good strategy and a strong will to achieve their targets. That’s why we’re extremely pleased to support the Dextro Energy Triathlon ITU World Championship Series.”

Rock-It Cargo joins a host of other sponsors of the Triathlon ITU World Championship Series including title-sponsors Dextro Energy, Finnish sports marketing company Suunto who are the official timing and data partner, global bike partner Specialized Bicycle Components and global charity partner the Laureus Sport for Good Foundation.

Paul Coleman, managing director of ITU World Championship Series, also expressed his delight at the deal: “We are extremely delighted that Rock-It Cargo finds the partnership as enhancing its brand image. ITU is keen to establish win-win partnerships with global brands, and the new partnership with Rock-It Cargo is an excellent showcase demonstrating the Series as a major sport platform.”

The Dextro Energy Triathlon 2011 ITU World Championship Series begins over the weekend of 9th and 10th April in Sydney and culminates in the Grand Final in Beijing on the weekend of the 10th and 11th September.

Spirig wins Women’s European Title in Athlone

 

Spirig European Champion

Spirig European Champion

Waterways Ireland triAthlone, Ireland’s biggest triathlon and fourth biggest triathlon in the World had a record number of over 4,000 participants take part. Waterways Ireland triAthlone 2010 encompassed events for participants across all levels of competition; from charity and fun entrants, to those competing at the highest Irish amateur level. For 2010, and for the first time ever in the history of the country, the event proudly hosted the 2010 ETU European Triathlon Championships. [Read more…]

Brown-Lee wins European Championships

World number one takes the title in a battle between brothers

Brown-Lee European Champion

Brown-Lee European Champion

Waterways Ireland triAthlone, Ireland’s biggest triathlon and fourth biggest triathlon in the World had a record number of over 4,000 participants take part. Waterways Ireland triAthlone 2010 encompassed events for participants across all levels of competition; from charity and fun entrants, to those competing at the highest Irish amateur level. For 2010, and for the first time ever in the history of the country, the event proudly hosted the 2010 ETU European Triathlon Championships.

Alistair Brown – Lee from Great Britain, who is currently ranked number one in the world, came first in the Men’s elite race to claim the European Championship title, crossing the finish line in 1hr 44 minutes and 23 seconds, comfortably beating Spain’s Javier Gomez who clocked a time of 1hr 45 minutes and 3 seconds. The two athletes were shoulder to shoulder for a large portion of the race, particularly  tailing each other during the swim and cycle.

Ireland’s Bryan Keane took his place among the best triathletes in Europe and finished in a time of 1hr 48 minutes and 49 seconds. He seemed disappointed with his performance, speaking after he crossed the finish line he said ‘I guess you could say I had a bad day at the office, I wasn’t happy with my swim but that’s racing for you, good days and bad days’.

He continued, ‘The crowd here today has been fantastic, it means so much to have people cheer you on, it has been great to see everyone come out, line the streets and really get behind the athletes.’

Third place went to David Hauss from France who finished in a time of 1hr 45 minutes and 30 seconds following a neck and neck final lap between himself and Gomez.

The elite race began at 4pm following short delay as the course was subjected to some last minute changes for safety reasons. The race began with an impressive dive from the 62 athletes leading into the 1.5km swim loop in the River Shannon before the competitors took to their bikes for 8 laps totalling the 40km bike challenge, and ended with a spectacular town-centred 4-lap 10km run as the crowds looked on.

Javier Gomez and Alistair Brown Lee asserted their standing early on coming out of the swim in 2nd and 4th position respectively. It was a battle of the brothers as Jonny Brown Lee tailed his elder sibling during the swim, holding onto forth as Alistair moved into 1st leading up to the run, before slipping behind during the second last lap as Alistair stretched his lead to 51 seconds ahead of Gomez.

Speaking on his victory Brown-Lee said ‘It was a fantastic race and it work out absolutely brilliant for me, I realised I had a good lead in the last lap so I decided to take my time and enjoy the rest of the race.’

Thousands of supporters lined the medieval streets cheering on the athletes from 20 countries competing in the event which is the largest championships ever staged in Ireland, second only to the Special Olympics.

Liam Heavin, Chairman, Waterways Ireland TriAthlone spoke about the success of the event:

“This was the biggest year yet for Waterways Ireland triAthlone and we are delighted to be hosting the 2010 Athlone ETU European Triathlon Championships. It was fantastic to see such a huge crowd out to support not just the Irish Athletes but all the competitors. Congratulations to the three athletes and in particular congratulations to Brown-Lee.”

The junior men’s race took place earlier in the afternoon and first place was claimed by Spain’s Vicente Hernandez, second was Andrey Brukhankov  from and third was Vyacheslav Pimenov, both from Russia.

This year’s Waterways Ireland triAthlone event was supported by premium sponsor Waterways Ireland, with significant support also provided by Athlone Town Council.